Mallika Srinivasan, often referred to as the “Tractor Queen,” has played a pivotal role in steering Tractors and Farm Equipment Limited (TAFE) to become the second-largest tractor manufacturer in India. Her journey with TAFE has been marked by challenges, resilience, and a relentless pursuit of excellence.
Founded in 1960 in Chennai, TAFE started its journey with just one tractor model in 1961. Mallika’s leadership transformed the company into a powerhouse with an annual turnover of Rs 10,000 crores. Despite facing market fluctuations, Mallika’s strategic vision and innovative approach ensured TAFE’s steady growth.
One of Mallika’s significant achievements was overseeing the acquisition of Eicher’s tractor division in 2005, which further strengthened TAFE’s position in the market. She also focused on developing and introducing new products to cater to the evolving needs of the agricultural sector while maintaining competitive pricing.
Under Mallika’s leadership, TAFE expanded its footprint beyond India’s borders. The company’s exports grew, and it established a factory in Turkey, further solidifying its global presence.
Mallika Srinivasan’s contributions to the business world have not gone unnoticed. She has received several accolades, including Forbes India’s Woman Leader of the Year award and recognition as one of Forbes Asia’s Top 50 Asian Power Businesswomen. Mallika’s influence extends beyond TAFE; she serves on the Global Board of the US India Business Council and is a core member of the BRICS Women’s Business Alliance.
Apart from her business acumen, Mallika is also known for her philanthropic efforts. She supports various South Indian educational and medical institutions, including the Sankara Nethralaya and the Cancer Hospital in Chennai.
Mallika Srinivasan’s journey with TAFE exemplifies leadership, resilience, and a commitment to excellence. Her success story serves as an inspiration to aspiring entrepreneurs and business leaders, showcasing the transformative power of vision, perseverance, and dedication.
