Mary Barra, the CEO of General Motors, has been making waves in the automotive industry since she took the helm of the company. Not only did she become one of the few women CEOs in the Fortune 500, but she also led GM to success after the historic auto bailout of 2008-2009. However, Barra’s transformative vision for GM goes beyond just financial success. She is now leading the charge to transform the 114-year old automaker into a 21st century all-electric automaker.
During a one-on-one interview with Rebecca Blumenstein, President of NBC Editorial, at the Aspen Ideas Festival, Barra shed light on her decision-making processes and the steps she has taken to turn GM into a leader in the electric vehicle (EV) market. One of the key decisions Barra made was to go all-EV, a move that many initially doubted but has since proven to be a smart strategic choice.
Barra explained that the decision to go all-EV was driven by a combination of factors, including changing consumer preferences, advancements in technology, and a recognition of the need to take action on climate change. She emphasized the importance of listening to customers and understanding their desires and needs when it comes to electric vehicles. By making the commitment to go all-EV, GM is not only aligning itself with the growing demand for electric vehicles but also positioning itself as a leader in sustainable transportation.