7 Must-Know Facebook Ads Tips and Techniques

7 Must-Know Facebook Ads Tips and Techniques (2022)

Facebook is a platform that makes it possible to connect with other people who share the same interests. It is also an amazing advertising platform, but you need to know how to make the most out of your ad campaigns. In this article, we’ll be discussing 7 must-know Facebook Ads tips and techniques that will help you to get the most out of your ads for a fraction of what it would have cost you before! This article will help you to achieve your ads target and earn money.

7 Must-Know Facebook Ads Tips and Techniques
7 Must-Know Facebook Ads Tips and Techniques


Table of Contents

What is Facebook Advertising?

Facebook advertising is the act of placing advertisements on the social media platform through Facebook ads. This is done either by a company or person and provides marketers with the opportunity to promote their business, company, or organization in order to increase web traffic and sales.

1.Creating and setting up a creative ad

Creating and setting up an ad isn’t rocket science, but there are some best practices you may want to keep in mind. Some key points are defining what your product is, why people would find it valuable, and how it will help them solve their problem or make their life better. Consider what hooks you might use to grab people’s attention like showing a picture of an attractive celebrity holding your product or a list of the benefits of your product.

2. Video ads work brilliantly

The  video ads on Facebook platform outperform regular image ads, text ads and other ad formats. For the majority of businesses, video content will win. This is particularly the case with service based businesses.

Video ads work brilliantly
Video ads work brilliantly

Educating your target market as a service provider can be incredibly effective for establishing your industry expertise and acquiring clients.

Use vertical videos: Use a vertical or square aspect ratio. Most people hold their phones vertically, so you’ll cover more of their screen.

Demonstration videos for new products are very helpful and easily attract the Target audience.
Customer testimonial videos can work very well in a wide variety of industries. And there’s a lot of value in entertaining your target market.

3.What are the best times of day to post on Facebook?

The best times of day to post on Facebook are between 10-11 am and 5-6 pm. These times are when the most people are online and most receptive to seeing your content, so they’ll be more likely to engage with it.

4. How to track your Facebook campaign and save money


This is important because it will allow you to optimize your campaign. For example, if you have a Facebook ad that’s not performing very well, you can stop the campaign so your money isn’t wasted. Or if the ad is doing well and you want to increase its reach, then you can create a new campaign for the same ad with different interests or targeting options.

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5.The importance of publishing content regularly on Facebook

Facebook has changed a lot in the past 10 years and it’s important to stay tuned in so that you know when and how to post your content. For example, you should post every day during business hours or every other day at other times. You should also post twice a week for a month for a new product launch.

6.Use calls to action Buttons

A range of call-to-action (CTA) buttons are available for Facebook ads. These buttons draw attention and encourage people to engage with your business ads. Based on what you want people to do when they see your ad, experiment with the CTA buttons available for different ad formats. See which ones get your audience to take action.
This makes your clients more engage with your business or services, you will get accurate insights of business.

7.Build a Facebook Group

Build a Facebook Group
Build a Facebook Group

Another important tip is to build a strong Facebook Group with Targeted Audience.
Organic reach on Facebook has all but disappeared. Only a small percentage of your Facebook Page likes will see your un-sponsored posts.
However, that’s not the case with Facebook Groups. With Facebook Groups you can still be seen by huge audience from free.
Building your own Facebook Group is often tremendously valuable.





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